Rosebud Theatre is only one hour and fifteen minutes from Calgary, and has been a rural success story for many years. However, they needed to find a way to connect with the million people in Calgary on their doorstep. Capacity Builders was hired to broaden their media network.
We created media partnerships between Rosebud Theatre and major print and electronic press, including The Calgary Herald, CFCN TV and various specialized publications. A minimal investment from Rosebud Theatre resulted in $250,000 of advertising space plus front-page coverage.