Beyond Medicine is a magazine-format TV series developed by Capacity Builders. It employs a wide variety of strategies to communicate complex concepts related to complementary medicine.
Have you ever wanted to reach a wide audience? Although complementary medicine is a field that could bring health benefits to many people, most Canadians reject it outright before considering its value. Beyond Medicine is an example of a media strategy carried out by Capacity Builders to raise awareness about important issues to the public. It was shown around the globe in ten countries, and is still being shown ten years later.